Sharon Pillar is Vice President of SmartPower, the nation’s leading non-profit marketing firm for clean energy. SmartPower has engaged hundreds of communities across the United States in community-based outreach campaigns that have spawned more than 25MW of residential solar installations through the Solarize model in Connecticut, New York, Massachusetts, Vermont, New Hampshire, Rhode Island, Pennsylvania, South Carolina, and Arizona. SmartPower is a DOE SEEDS subawardee, working with researchers at Yale University and New York University to study the peer effects of Solarize campaign and other strategies that leverage social interactions to accelerate diffusion of solar technologies.
Ms. Pillar provides project management for existing SmartPower programs, including Solarize Allegheny, NYSERDA Community Solar NY and Solarize Westchester, as well as business development for the organization since 2013. Previously, through her solar consultancy, she provided guidance to non-profits for solar purchasing, directed the formation of the first solar cooperative in western Pennsylvania, and authored a white paper on solar financing options for non-profit organizations in Pennsylvania. While at PennFuture for eight years, Ms. Pillar served as the Project Manager for solar programs and the Principal Investigator for the Department of Energy SunShot Rooftop Solar Challenge. Her team developed streamlined zoning and permitting procedures in conjunction with 24 municipalities in western Pennsylvania.
Ms. Pillar currently serves as the elected president of the Solar Unified Network of Western Pennsylvania (SUNWPA), the region’s solar trade organization. She holds an M.A. in Earth Literacy and a B.A. in Psychology.